Benefits, costs, and effectiveness of Advertising on a Billboard in Nigeria
Factors to consider when selecting a billboard placement as an advertisement medium.
How Experiential marketing converts to lead generation and business growth
Experiential marketing allows customers to buy and experience a brand’s product or service. Memorable and unique experiences generate emotional connections between the brand and the consumer. Experiential marketing as we pointed out in our previous post aims to bring customers and brands closer together by engaging them in a memorable and positive experience. People are …
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How Experiential Marketing plays a significant role in Electoral Campaigns In Nigeria
Experiential Marketing is a type of marketing that aims to establish an emotional bond between a brand and its target audience/customers by producing a memorable experience that is strategically designed to elicit a profitable response from the target audience/customers. A typical concert organized by a beverage drink producer is an example. Participants who love the …
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The significant effect of a great marketing campaign on a brand
Marketing Campaigns? What are they? From Chipper’s “Bank on it, Bank on yourself” to Nike’s “Just do it” to Airtel’s “Data is Life,” marketing campaigns have a way of staying in our memories long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers …
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