BRT BRANDING IN LAGOS, and ABUJA: THE JMT PERSPECTIVE
Have you ever beheld buses (commercial and private), tricycles, etc. branded with different business concepts and programs or advertisements while walking through a very busy road; the likes of Lagos, Abuja, Port Harcourt, and other big cities of Nigeria? If so, it must have been a sight to behold. It used to be for me; I was like why on earth will anybody waste money just to paste posters on moving vehicles? How would a bystander view the content of these business adverts especially when such vehicles usually zoom past pedestrians? I used to bother myself with these thoughts until I realized how efficient and innovative vehicle branding has come to be. I now ask questions like; why should station my business adverts in a fixed position when I could make them mobile at a more effective cost?
It goes without saying that Branded vehicles are one of the most critical and cost-effective marketing opportunities for businesses to gain the attention of the greater population and a great way to make a lasting first impression for potential clients and customers, No other form of advertising offers a lower cost per impression value than vehicle branding. Whether you have delivery vehicles or a sales fleet on the road each day these vehicles provide a valuable opportunity for you to generate awareness about your brand or product and create a positive image for your company. Every second that a branded vehicle spends in the traffic is quality marketing time and your sales force will literally be driving around in their business card!
Wait a Minute! What is Vehicle Branding?
Oh, I almost forgot to let you know what this concept really means! Well, it is as simple as anything on a vehicle that promotes a business from a sticker on the side to an entire vehicle wrap. Acquiring a new business is one of the goals of any company, which is generally done via some form of advertising to publicize the brand. People usually think of digital media, posters, handbills, TV commercials, etc. However, promoting your business to the public using these methods can be difficult unless you have a big budget. That’s when vehicle branding comes in.
What’s all the Fuss about?
Vehicle branding has grown to be more than just moving your brand around, it has translated into business growth, customer acquisition, and an increase in ROI. To further explain this fuss;
Business have a wider audience:
Studies show that vehicle wraps make 30,000-70,000 daily impressions. Whether you have one vehicle or several vehicles in your fleet, you can reach a wider audience with your advertising on wheels rather than buying a billboard.
Cost effective advertising and branding:
Vehicle branding with a fleet wrap is less costly to design, produce and install the wrap, with the potential of reaching thousands of potential clients at a go unlike TV ads or a billboard that require regular payments to maintain the advertising with little hope of gaining higher views in a short while.
Brand consistency with fleet wraps and graphics:
A fleet wrap incorporates the same elements from social media and other marketing channels and is consistent with your branding campaign.
So the fuss about vehicle branding is an increase in ROI which further translates to business growth! Before you know it, BOOM!! Your brand is on top of the world and one of the modes to utilize this potential of vehicle branding is through BRT branding.
Yes, Bus rapid transit (BRT), a bus-based public transport system that includes roadways that are dedicated to buses, and gives priority to buses at intersections where buses may interact with other traffic; alongside design features to reduce delays caused by passengers boarding or leaving buses, or paying fares. BRT aims to combine the capacity and speed of a metro with the flexibility, lower cost, and simplicity of a bus system and this flexibility attracts the greater populace to it.
The BRT Bus branding has grown fast to become major advertising means to the large crowd through customizing and branding of the buses and BRT Television ever since with more people patronizing and using it as their means of transportation. This channel of advertising conveys over 1,000 different campaigns monthly since its inception.
The numerous benefits of BRT branding include;
Cost effectiveness:
Spending less money with a wider reach than other means of advertising
Quick Brand Awareness:
The medium works constantly for your business and creates more awareness of your brand on the go.
Effective communication of brand messages
You effectively have the choice of routes that suits the targeted customers
Provision of deeper market penetration:
Adverts reach a mixed class of people at a go
High Brand awareness through consistent display of brand messages:
BRT offers high awareness and visibility causing a resonating effect that sticks the message in the hearts of targeted customers
Would you like to increase sales and make a profit through BRT branding? Come on in and join the JMT wagon!
AT Jabao Management Team (JMT)
We take your advertising needs seriously, and that’s why we tend to develop effective tools and strategies that satisfy your marketing needs moving with the trend. Our BRT campaigns are top-notch when it comes to dynamism, impression, effective brand communication, and effective costing.
Let’s take a look at how it works at JMT;
Communication of Brand Message
The first point of what becomes a beautiful marketing campaign is initiated when the client sends across the artwork which bears the brand message to be branded on the BRT
Selection of Routes
Normally clients select the desired routes where their brand messages should be communicated but with BRT campaigns, we offer route suggestions from our wealth of experience after studying your product. For instance, if the products are for high-income earners, the BRT route where the high-class populace is accessed will be selected. The same goes for a target of low-income earners and a heterogeneous populace. You relax, we do the route analysis for you.
Branding Execution and Management
After the selection of BRT buses going through your desired route, we go on to wrap the buses with your artwork and manage your brand through your subscribed time.
How much is your get branding
Hello Emmanuel,
BRT branding fee varies with the location the product/service will be displayed. As there are multiple BRT buses plying different routes in Lagos.
You can reach us for a further response on WhatsApp at +2348098448169.
Thanks.