Powerful brand activation for a bakery in Lagos: Bubu's sweet and cake
Brand activation has been a method endorsed by business owners when starting out, launching new products, or testing the competitive market for product acceptance and growth.
Brand activations are events, experiences, and interactions that forge lasting emotional connections between a brand and its target audience. These activations are usually a specific campaign or event that is meant to generate brand awareness and interactivity with your audience.
New Products and services are emerging daily and newer methods are adopted in getting them directly to potential customers. Launching a cake and sweet Factory in the city of Lagos Nigeria to meet the demand for cakes and sweets in the locality.
Brand Activation of Bubu’s sweet and cake Bakery in Lagos
We launched Bubu’s Bakery in Lekki phase-1 Lagos, using the most cost-effective brand activation strategy to target and engage customers in the vicinity and beyond.
How Bubu’s cake and sweet bakery activation was created and executed
1. Pre-awareness campaign; before the stipulated date of the launch with the use of roller skates. Our professional and trained roller skaters toured the whole area of Lekki phase-1 to engage prospects and also to prepare the resident for the awareness of the bakery launch.
2. Brand Activation: Setting up with the use of a DJ, Ushers, Dancers, Skaters, and Food vendor
DJ: sets the atmosphere of the brand activation to an engaging type with good music during the event and after.
Food Vendor: prepare nice meals served to customers and business associates during the brand activation
Dancers: Professional dancers to showcase dance moves that entertain guests and customers
Ushers: beautiful faces dressed and trained to be brand ambassadors will welcome guests and handle the total coordination of the event
Skaters: showcasing power moves to entertain the guest, handling the distribution of flyers around the location, and creating awareness of the activation
Why did we create the brand activation campaign plan?
A bakery business is a location-based business which means it meets its first-hand customers be the residents, business owners, and people associated with the environment in which the bakery is located. Making an awareness campaign to inform the locality of Lekki phase 1 of the improved development before the launching date is much needed without exceeding the campaign budget.
A bakery can be established as a retail business from a storefront location selling baked goods to consumers, or a bakery can be established as a wholesale business selling baked goods to food retailers and institutions.
The overall campaign was a success because a proper guide was adopted to maximize resources. We created a long-lasting impression in the heart of the customers and converted new prospects which answer the question of the reason for the brand activation.
As our mantra states value-added, we at Jabao Management Team – JMT maximize resources to create the best campaign that will continuously add value to your business.
